You know the feeling: That new colleague is from the same hometown you are—you’re compelled to share memories. A new acquaintance with the same alma mater? You can’t wait to compare notes on college life.
Human connection is a powerful force and a fundamental element in the senior living resident experience. Any chance you have to cultivate and encourage personal connections among senior residents and prospects within your senior living community is an opportunity to boost your bottom line.
Beyond social activities, how can you do this? The Resident Match feature of the Glennis Sales solution is a logical place to start. This unique feature, part of our comprehensive CRM platform, benefits your community in three important ways: the sales process, the resident experience, and operational and financial performance.
Encourage more move-ins
When seniors and their families are shopping for the ideal community for themselves or their loved one, they’re looking for a warm, welcoming feel—a place where they can feel like they belong.
The Glennis Resident Match function serves to foster this personalized experience by integrating—and making accessible—personal information such as hobbies, occupation, veteran status, religious affiliation, pet preferences and more. By gathering this information from those who are considering your community, your sales team can proactively introduce the prospect to residents with similar interests already living there.
The system makes matching simple. Users simply input preferences during the discovery conversation. Those responses are automatically synced with interests of current residents. This gives the sales director a way to further nurture the relationship and a connection to the community by introducing a prospect who happens to love dogs to other residents who love dogs. By offering opportunities to personalize the prospective resident’s experience, you increase their chance of making friends and finding comfort and fun in your community—laying the foundation for improved occupancy and revenue.
Cultivate happier residents
All humans are biologically wired for social connection. Because so much scientific research has been published on the topic, the general population is becoming more acutely aware that the lack of social relationships is as strong a risk factor for mortality as are smoking, obesity or lack of physical activity.
Life in a senior living community surrounded by others of a similar age provides a natural support community. This positive environment is enhanced when seniors find others with whom they have a lot in common.
The Glennis Care solution offers everything your staff needs to help improve and maintain quality of life for residents: digital assessments, incident reporting, task assignments and medication management. But this unique feature of the CRM solution opens the door to the one thing that technology cannot ultimately provide: personal connection and friendship.
We know that resident satisfaction is linked to move revenue. So, it’s no surprise that focusing on a more satisfied resident—one who finds connection through shared backgrounds and interests with other residents—will result in an increased likelihood they’ll recommend the community to others, in turn, boosting your revenue opportunities.
Senior living owners and operators are continuing to find new ways to deliver a healthier and happier resident experience. With the Glennis CRM and Resident Match feature, you can take a small—but important—step in that direction.
Want to find out more?