How to Boost Occupancy & Revenue with Integrated Senior Housing Software

This is the third article in our series about the efficiencies, data access and cost savings operators stand to gain with a single senior housing technology platform that connects every aspect of managing a senior living community. 

The use of CRM solution designed for senior living improves lead response times and transforms how inquiries are nurtured. The Glennis Sales CRM solution packs an even more powerful punch with integrated pricing and unit availability presented in real-time, bringing transparency and continuity to the sales process without sacrificing your bottom line. From there, lease completion and resident billing are done with a click of a button creating a seamless process.

Let’s take a look at the ways occupancy and revenue are positively impacted by connecting your sales, leasing and revenue activities in one integrated solution.

Rate management: Financial forecasting, unit availability, demand, the competitive landscape, and other factors play into your pricing strategy. But even precision pricing won’t help you achieve your revenue goals if your sales team doesn’t have the most up-to-date rates at their fingertips.

Glennis helps to proactively manage revenue and occupancy by presenting your approved rates and available units to your sales team within the Glennis CRM. This removes any lag time in the sales process and helps to establish trust with a potential new resident by offering transparency in pricing.

Once the reservation is made, the system automatically takes that unit out of available inventory. This allows your sales team to always work with the most up-to-date availability (and pricing), and prevents accidental overbookings by keeping scheduled move-ins and move-outs up-to-date.

Rate compliance: It can be tempting to adjust a rate for a prospect when you have a performance goal to hit. Glennis reduces revenue loss with centralized controls and workflow approvals around all aspects of revenue management. You can set the system to put variance thresholds around approved rates, so your sales team knows how much, if any, room there is for negotiation.

Glennis will automatically send a request to approve any special rental rates or discounts that fall outside of the pre-approved rate variance, helping to proactively manage revenue and occupancy.

Reservations and leasing: Once a unit is reserved, Glennis notifies staff who may need to follow up with the new resident to conduct a care assessment or financial verification. Lease documents and care plans are automatically generated, saving your staff time and eliminating errors in important details. Through the Glennis integration with DocuSign, lease agreements and other important documents can be sent, signed, and securely returned directly from Glennis.

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Resident billing and payments: Integrated billing ensures you collect all the revenue available. The Glennis Revenue solution connects billing to care, so you can capture and bill residents accurately, including all unscheduled tasks and additional time delivered by your care team.

The Glennis integration with CareGrove shortens your revenue cycles by making it easy for residents and families to pay their bills through a secure online payment portal. This integrated service not only provides a better experience for your customers, but also increases the speed at which you receive payment.

Glennis provides a modern senior CRM solution with integrated rate management, leasing, and billing via the Glennis Revenue solution to help you achieve your revenue and occupancy goals faster.

In an article published by Senior Living Foresight, Holiday Retirement made the switch to Glennis CRM earlier this year, and the results in the first month alone were impressive:

Move-ins jumped 17% from January to February.
Total tours increased by 10.7%.
New-inquiry-to-tour improved by 4%.
Tour-to-move-in moved up 2%, and most importantly,
Inquiry-to-move-in improved by a full 1%.

To learn more about how Glennis Solutions can help your senior living community achieve an even higher level of performance, schedule a demo today.

Previous posts in this series include:

Part 1   The Value of Integration: Boosting Occupancy and Revenue

Part 2  4 Key Benefits of Senior Housing CRM Software Integration