Chairman & CEO
Brad Frasher is the company’s Chairman and CEO, having more than 20 years’ experience in senior housing finance, operations, and analytics. During his tenure with Atria Senior Living, he helped scale operations through the design and implementation of process and controls for the company’s proprietary operating software platform - focused on efficiency at the user level and driving results at the portfolio level.
In 2020, he ushered the launch of Glennis Solutions, bringing that same software platform to the industry at-large. At Glennis, he led the company through the successful acquisition of the medication management solution ACCUflo. The rapid growth and potential of Glennis resulted in capital investment from Rubicon Technology Partners and the company’s merger with two leading senior housing software companies, Enquire and Sherpa CRM. Today, the newly combined companies serve more than 5,700 locations, including 50 of the Argentum Top 150 largest providers.
Brad is committed to partnering closely with industry leaders and partners to drive technology transformation and considers it a huge privilege to improve the lives of seniors and those who care for them by delivering innovative solutions designed by and for providers. Brad currently resides in Louisville with his family and holds a business degree from the University of Louisville.
Erin is our President and served as co-founder of Enquire, one of the fastest-growing CRM and growth platforms in the seniors housing and post-acute care industries. As President, Erin oversees the company’s client-facing organizations including sales, marketing, customer success, implementation, and the contact center. She believes that excellent data management and innovative technology is the key to enhancing performance. Erin also helps clients increase their occupancy by advising them on the implementation performance measurement of sales systems, so they can transform captured data into actionable insights.
Erin was born in Indiana and moved to Colorado with her family in 1994. She attended the University of Colorado, Boulder and moved to Denver shortly after graduating. While working full time in financial services she attended the University of Denver to pursue her graduate degrees in business and finance. In her free time Erin enjoys playing golf, tennis, traveling and spending time with her family.
Chief Technology OfficerAli Sareea is our Chief Technology Officer, providing strategic oversight on product development, integration, and ongoing enhancements of all the company’s cloud-based software offerings. He brings more than 20 years of technology expertise, including software development, e-commerce, and business intelligence technologies. Most recently, he served as CTO of Glennis Solutions, leading product development and expansion and new partner integration efforts for the full suite of senior living solutions. He previously served as CIO for Atria Senior Living and Vice President of IT for HD Supply. Ali is passionate about bringing digital transformation to the industry and capitalizing on the technology innovations that provide improvements to the entire senior living ecosystem. A certified Six Sigma Black Belt, Ali holds a bachelor’s degree in Computer Engineering from Bellarmine University, a Master’s in Computer Science from the University of Louisville, and an MBA from Vanderbilt University.
Chief Customer Officer
As Chief Customer Officer, Matt plans, directs and coordinates the execution of our customer relationship strategy. He is responsible for ensuring that the customer comes first and that all our team members have the resources and support necessary to partner with our customers to guide change and get results.
Matt has 22 years of experience in the senior living industry in the United States, Canada, and the United Kingdom. His prior responsibilities include Chief Customer Officer of Sherpa CRM, Partner & Chief Marketing Officer of Havensworth Senior Living, and Partner & Vice President of Marketing and Operations at Courtyard Senior Living. He believes the best customer service is grounded in teams of great people with good intentions who aspire to deliver the best experience possible. These teams are trustworthy, accountable, dependable, and consistent. They delight in a job well done.
Matt earned a finance degree in 2003 from the Marriott School of Management at Brigham Young University. Matt's happiest moments are spent outdoors with his wife and four children.
Chief Marketing Officer
Katie Davis is our Chief Marketing Officer and works with the organization’s customer-facing teams to craft compelling brand stories and drive awareness around core offerings. Katie believes elevating meaningful end-user experiences is the key to building a sustainable performance culture in marketing and beyond. Katie has over a decade of experience in seniors housing operations where she progressed through five promotions to eventually serve as a Chief Operating Officer responsible for three in-house senior care brands, 30 direct reports, and 1.5K Team Members. In 2019, she founded CarePods, the first hybrid hospitality and care management model of its kind in the United States to help older adults age safely and sustainably at home.
Katie holds a Bachelor of Arts in Public Relations from the University of North Carolina at Chapel Hill and a Master of Health Administration from the University of North Carolina, Charlotte.
Chief Commercial Officer
Lucas Hayes is the company’s Chief Commercial Officer and co-founded Enquire in 2012, serving as a driving force behind the launch of the industry’s first contact center and fastest-growing CRM and marketing automation platform. In his current role, he collaborates closely with customers and business partners to facilitate solution integrations helping the company expand market share across all care settings. He believes these partnerships are integral to improving operator performance, the staff work experience, and the daily services delivered to seniors.
Lucas also dedicates time to employee advancement, mentoring and leading others to help them achieve their professional goals. He holds a business degree from the University of Iowa.
Board Member & Advisor
Sukhi Singh is a board member and serves as a strategic advisor to the company. He brings more than 20 years’ experience working at the intersection of real estate and technology, starting his tech career in 1999 as the Founder and COO of the leading enterprise spend management solution to the real estate industry. Over his career, Sukhi has also served in executive leadership positions at several property and health tech companies, helping to lead their transition from start up to merger or sale. He is currently an investor and advisor to several vertically focused technology companies, providing leadership in growth and product strategies.
Sukhi is most passionate about building value and quality outcomes into client relationships to support their success and improve the lives of the older adults they serve.
Board Member & Advisor
Alex Fisher sits on the Board and serves as a strategic advisor to the organization. She brings her decades of hands-on experience in seniors housing sales and technology to the team and is a tireless advocate for improving the lives of older adults.
Alex’s experiences working with older adults led her to co-found Sherpa CRM, the senior living industry’s first CRM and sales enablement platform whose design and functional specifications promote connection in senior housing sales relationships. She is motivated by helping senior living sales professionals understand why their work is so important to the cultural and financial health of their organizations.